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| Raising More Money with Newsletters Than You Ever Thought Possible |
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| Author: |
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Ahern, Tom |
| Publication Details: |
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Medfield, MA : Emerson & Church , 2005.
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| Call #: |
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600 AHE 2005 |
| Status: |
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| Abstract: |
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Today, many organizations are raising more money with their newsletter than with traditional mail appeals. And after reading Tom Ahern's riveting book, Raising More Money with Newsletters Than Your Ever Thought Possible, it's easy to understand why. Great newsletters, as distinguished from the mundane ones many of us receive, have so much more going for them. For starters, they deliver real news (not tired features such as "From the Director's Desk" and "Introducing Our New Staff".) They make the donor feel important. They use emotional triggers to spur action. They're designed in a way to attract both browsers and readers. And they don't depend on dry statistics to make the organization's case. The essence of this book centers around seven fatal flaws, as Ahern calls them. And along the way to discussing - and dissecting - these flaws, the reader is treated to chapters as - Making news out of thin air; what a front page is for; lower the grade level of your writing. Transforming your newsletter into a substantial money raiser isn't all that difficult. As Ahern himself says, "You don't need a degree in journalism to publish a newsletter that will keep your donors inspired (and generous). You just need a few skills and insights."
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| Format: |
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Book |
| Pages: |
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114 |
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| See Also: |
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Fundraising, Communication, Guide Book
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